Art direction
Art direction is how I hold the idea, the imagery and the graphics together, from concept to print.
I start from your brief and ask myself what I can add: the twist that takes the project one step further. Then I oversee the shoot, the campaign and the pages, and the person who answers your first email is the same one who hands over the files. I work from Cecina, in Tuscany, and I can run projects remotely as well.
Drawing out the idea
Magazines, campaigns, launches and concepts: projects I directed from start to finish, from the name to the shoot.
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STIWEG2026Brand identity, product design and art direction
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Oakley × Tony Pitony2026Concept, product and campaign
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F.U.C.K. MagazineArt direction and editorial design
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Evergreen2026Concept, 3D renders and campaign
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Crafting Excellence2024Coffee-table book, editorial design
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Etruria WellnessBrand identity and photo shoot for a training lab
Questions about art direction
What does an art director do?
They decide how a project looks, and hold all the pieces together so they say the same thing: the idea, the photos, the typefaces, the colours. For STIWEG I started with the name and finished with the hang tag, taking in the garments, the shoot, the campaign and the magazine.
What’s the difference between an art director and a graphic designer?
The graphic designer designs the pieces, the art director sets the direction that holds them together. I do both: for F.U.C.K. Magazine I handle the art direction and lay out every issue, covers included.
Do you direct the photo shoot as well?
Yes. For STIWEG I directed the shoot across two sets, on the Norwegian tundra and in the studio. For Etruria Wellness I directed and shot the photos over two days, in the studio and on the beach.
Do you work with agencies or directly with brands?
Both. With FUL Agency I worked on DEL, Hotel Atlantico and Essere Bio, with PLUS+ on the graphics for ORObyRUFFINO at Milan Design Week, and with Pac Team Europa on the retail displays.
Where do you work?
I work from Cecina, in Tuscany, mostly between Tuscany and Milan, but also remotely with clients in other cities.
(Got a launch that needs to get noticed?)