(10) Project

Evergreen

Concept, 3D renders and campaign

Concept for: Vitra; Bottega Veneta
Year: 2026
Disciplines: Art direction; 3D and rendering
The work: Concept and naming; 3D renders; Campaign; Packaging

Evergreen key visual with the green chaise longue in the intrecciato room and the names Bottega Veneta, Evergreen and Vitra: 3D campaign render

Evergreen is a concept of mine: a collaboration between Vitra and Bottega Veneta that never happened, with Vitra design classics in Bottega green. I came up with the idea and the name, then the renders, campaign, packaging and activations.

(01)

Two brands you recognise without a logo

Vitra and Bottega Veneta have never worked together, but they have one thing in common: they don’t need a logo. You recognise a Vitra piece by its shape; Bottega Veneta swapped the monogram for a material: the intrecciato weave.

Each had already stepped into the other’s territory: Bottega Veneta with Cassina, Zanotta and Gaetano Pesce, Vitra with Virgil Abloh. Evergreen puts them in the same collection, and the strapline says it in four words: Some designs are evergreen.

Bottega green chaise longue in the middle of a room lined in green intrecciato and lit from above: 3D render of the Evergreen Green Room

Magazine open at the Evergreen ad, with the green room and the names Bottega Veneta and Vitra: print campaign mockup

Evergreen poster showing the green room, on a billboard in a paved street among historic buildings and passers-by: outdoor campaign mockup

(02)

Two registers: colour and intrecciato

The collection works on two levels, and every render is built to show one of them.

01ColourVitra pieces in solid green: the shape stays the same, only the colour changes.
02IntrecciatoThe green comes through the Bottega Veneta weave: colour and material in one.

On the intrecciato pieces the weave follows the curves and catches the light differently at every point. It had to make you want to touch it, even on a screen.

Lounge chair with a wooden shell and cushions in Bottega green intrecciato, on a dark green background: photorealistic 3D render from the Evergreen collection

Chaise longue with an organic shell and a cut-out, all in Bottega green on a dark wooden base, on a green background: photorealistic 3D render from the Evergreen collection

Shell armchair covered in Bottega green intrecciato on slender metal legs, on a dark green background: photorealistic 3D render from the Evergreen collection

Chair with armrests, a green shell, an intrecciato cushion and dark wooden legs, on a green background: photorealistic 3D render from the Evergreen collection

Chair made of stacked waves, covered entirely in Bottega green intrecciato, on a dark green background: photorealistic 3D render from the Evergreen collection

Wire chair with cushions in Bottega green intrecciato, on a dark green background: photorealistic 3D render from the Evergreen collection

(03)

At the Salone, the Vitra Campus and online

To launch it, I came up with four activations, each with its own name.

01The Green RoomA room lined in green intrecciato with the collection inside, designed for the Salone del Mobile.
02Evergreen ArchiveAt the Vitra Campus the green pieces sit among the originals in the Schaudepot, with no captions. A QR code on the wall reveals the collaboration.
03The Evergreen DropTwelve Vitra miniatures in Bottega green and 999 numbered box sets, designed for bottegaveneta.com and vitra.com.
04The CertificationThe press kit: a miniature, a sample of woven leather, a card with the strapline and an invitation.

Visitors in the Green Room, a green intrecciato room with seating from the collection: 3D render of the installation designed for the Salone del Mobile

Pale box closed with a green intrecciato band, bearing the names Bottega Veneta and Vitra: mockup of The Certification, the Evergreen press kit

Person in a brown coat and orange tie holding two green miniatures of Vitra chairs: visual for The Evergreen Drop

Hands holding a green miniature of the organic-shell chaise longue, in front of a brown coat: visual for The Evergreen Drop

(04)

The classics you wear and the ones you sit on

Bottega Evergreen is the fashion side of the collection: Bottega Veneta’s heritage pieces, already evergreen in the wardrobe, alongside Vitra seating in green. Two kinds of classic in the same shot.

Man in a dark coat with a bag, sitting on a green chair against a wooden wall, with the Evergreen lettering: fashion campaign visual

Person in a brown coat sitting on a green seat with an intrecciato briefcase beside them, against a wooden wall: fashion campaign visual

Woman lying on a green chaise longue with an intrecciato bag at her feet, against a wooden wall: Evergreen fashion campaign visual

Woman in a black and white patterned suit sitting on the green wave chair, one arm raised, against a wooden wall: fashion campaign visual

Evergreen

Two brands you recognise without a logo

Two registers: colour and intrecciato

At the Salone, the Vitra Campus and online

The classics you wear and the ones you sit on

I’ll prepare the renders and the campaign, so you can show the concept straight away.