ORO by Ruffino
Event graphics, Milan Design Week
- Client
- Ruffino
- With
- PLUS+
- Year
- 2024
- Where
- Dazi di Milano
- Disciplines
- Graphic design
- The work
- Ads and social
- Invitations
- Window graphics and totems
- Tram wrap
- Press ads
For Milan Design Week 2024, Ruffino brought ORObyRUFFINO to the Dazi di Milano: six artworks on the theme of gold. With PLUS+, a Milan agency, I designed the graphics for all of the event’s communications.
It all starts with a bottle
The inspiration is Riserva Ducale Oro Gran Selezione, Ruffino’s signature wine since 1947. That’s where the concept came from: liquid gold, which in the graphics becomes golden waves on a black background.
ORObyRUFFINO, One Exhibition, Six Golden Visions: six works, two historic venues and a week of events spanning design, wine and Italian craft.
Seven formats, including a tram
I handled all the graphic production: on-screen ads, social media visuals, invitations, window graphics, totems, the wrap for the Milan tram and the press ads.
You look at an ad from a metre away, and at a tram from twenty metres as it goes past. To tie them together I didn’t repeat the same layout: the consistency lies in the palette, the typography and the proportions, which stay the same.
Dazio di Levante and Dazio di Ponente
The two venues gave the event a dual nature, one about values and one about the product, and the communications had to get both across.
- 01Dazio di LevanteThe six works, the press preview and the opening Private Dinner with Michelin-starred chef Vito Mollica.
- 02Dazio di PonenteThe Golden Party, talks curated by Simona Galateo and the Icon Wines Tasting.
The artists invited to interpret gold: Filippo Carandini, Rachel Lee Hovnanian, Chiara Lorenzetti, Ettore Marinelli, Tristano di Robilant and Officine Saffi.