Hotel Atlantico
Visual identity for a concept hotel
- Client
- Hotel Atlantico
- With
- FUL Agency
- Year
- 2023
- Where
- Castiglioncello
- Disciplines
- Graphic design
- Art direction
- The work
- Visual identity
- Social content
- Postcards and tote bags
- Magazine concept
Hotel Atlantico is a concept hotel on the seafront at Castiglioncello, welcoming guests and artists under the same roof. With FUL Agency, I handled the visual identity and communications for the summer season.
A visual language built around the existing logo
The logo was already there. From that starting point I built the visual language: soft, organic shapes, almost brushed on, that echo painting, since the hotel also hosts artists.
The palette comes from the colours of the interiors. It had to work just as well on a business card as on a tote bag or an Instagram post.
Posts, postcards and tote bags
With the team at FUL Agency, the Florence agency that grew out of FUL Magazine, I designed the posts about the season, the artists and the events, then postcards, tote bags and the concept for a magazine about Castiglioncello.