Essere Bio

The shop runs on Shopify, but I designed the pages myself: the home page, the four hair care lines (Curly, Lisci, Regrowth and Repair) and every product page, with the active ingredients and how to use them.

Each line has its own colour, and you find it again on its page and in the basket: anyone looking for a curly hair product spots it before they even read a word. Alongside the shop there’s the Beauty Journal, the blog with 49 articles, and the whole site is available in English too.

Each line has its own discount code, which kicks in automatically: add a product and a voucher in that line’s colour appears in the basket, with no codes to remember.

The basket opens with every ‘Add’, suggests what’s missing to complete the routine, and a bar shows how much more you need to spend for free delivery.

For social media I built a carousel system in Figma: the colours of all nine lines across the catalogue, the typefaces and five slide types (cover, text, product, closing slide and review) are ready to go. That way every post is recognisable and quick to put together.

I also design the reel covers and draw up the content plan every month.

On the left, the profile as it was before, with graphics that didn’t match. On the right, nine posts from September and October 2026: as you scroll, each line is recognisable by its colour.

Of the orders whose source is known, one in two comes from Instagram, with no paid advertising.